It is very likely that if you are looking for new business opportunities for your company, you may have several questions, and one of them might be how to leverage the full potential of your store, or how to start selling without having a physical business. Ultimately, you will come to the key question: What is a corner in a store? More and more brands are opting for solutions like corners in stores to reach new customers. In this article, we tell you what it is and how you can make the most of it.
What is a corner in a store and why is it interesting for a business?
The concept of a corner in stores is very simple, but implementing it effectively is something that, while many aim for, not everyone succeeds in achieving.
What is a corner in a store? A space of a brand or business located within another store. A corner in a store typically looks like a small customer service stand. It showcases the brand’s products or communicates its services.
It is a great business opportunity for both the brand owning the corner and the store hosting it. You can usually find them in large retail spaces or shopping malls alongside brands related to or in the same sector as your product or service.
Why a corner is interesting for a store
- Because it allows the store to monetize an underused or previously unused space through a rental agreement.
- Because it enables the store to generate additional income without any risk, by taking advantage of the customer flow the store already attracts.
- Because the business proposal of the corner, combined with the store’s offering, can be of interest to customers, increasing sales opportunities and raising the average purchase value.
Advantages of a corner in stores for a brand
- It is a great way to introduce your brand in a location that is already frequented by your target audience, increasing the chances of making a sale.
- It is a cost-effective way for entrepreneurs to test their business or new products or services that have just entered the market.
- A sales corner is a great opportunity to experiment with the “trial and error” approach for new projects until you can have your own store.
- It is a close and quick way to reach your ideal customer. Those who visit these establishments are already interested in products related to your brand.
- It will increase your visibility and enhance your brand recognition. Your brand will be associated with others in the sector, and you will be better positioned compared to competitors.
How to make the most of a corner in stores
Plan a correct strategy before designing your corner in a store
For both the corner and the store businesses, it is important that they complement each other for greater success in their collaboration. For example, a jewelry artisan’s corner would be located in a clothing store, or a wine shop could be placed in a cheese store, or a specific food product inside a supermarket, among many other collaborations.
There are many possibilities and places where we can set up a corner shop depending on the product or service we sell.
Knowing the importance of the target audience when locating your corner is key to ensuring your effort is reflected in great results, or even better, exceeding expectations.
Thus, a perfect synergy will improve opportunities for both businesses, both the store where we place the corner and the brand wanting to place it.
When the brand and the store complement each other and have similar target audiences, the chances of generating more sales for both increase. They are proposals of interest to the customer, and this will contribute to the success of the campaign.
The design of corners: we share the keys to their success
An attractive and professional design is key to positively grabbing the potential customer’s attention. It is necessary to stand out among many other stimuli that may attract the customer.
This is the first step to get them to approach and learn about your business offering.
But designing a corner is not only necessary to attract people to it. Equally important is that once they are at the corner, they can perceive the value of the brand’s proposal.
The design must be effective for the goal it aims to achieve, whether that is selling a product, signing up for a service, capturing a lead, or getting customers to try a product, or any other objective set for the campaign.
For this reason, we suggest that, in addition to designing a corner that reflects the brand’s values, we focus on making it stand out from other sales corners in the store.
This corner design for stores must, among other things:
- Have the appropriate format to showcase your brand.
- Be designed for the type of location where it will be installed.
- Be visually attractive to your ideal customer.
- Follow the appropriate style for your brand.
- Be designed to meet the objectives the brand expects from this action.
- Be designed with a strategy in mind, so that results can later be measured. This way, you’ll know what to change or continue replicating in other sales corners.
Clarify the contract conditions before signing it
Before signing a contract, in addition to knowing what a corner in a store is, you should understand the specific conditions of it. Both what it obligates you to do and what it entitles you to. This way, you can assess if the terms are suitable for monetizing the action.
It is just as important to know what a corner in a store is as it is to consider aspects such as:
- Whether you will pay a fixed fee and/or a percentage of product sales or service contracts.
- The store’s opening hours where you will place your corner.
- The location of the corner within the physical space of the store.
Develop a commercial strategy for your corner
You must consider what your objectives are, which store you will install your corner in, and your target audience. These variables will be key in developing a commercial strategy that will allow you to make the most of your corner in stores. Now you know what a corner in a store is and all the opportunities it offers for your business. Additionally, tips to make the most of your corner.
You can begin to develop the strategy your company needs to drive towards success and start gaining brand visibility. If you’re looking for a corner design that stands out and attracts attention, don’t hesitate to contact us! We’ll work with you to take your brand to the next level. We have over 30 years of experience in retail design and a team of professionals who will guide you every step of the way.
